A) MISSION

Be a vital source of information, ideas, cultural experiences and entertainment that enrich people’s lives through lifelong learning and responsible citizenship.

B) VISION

To be the ultimate, principal, vibrant and unique radio station that connects itself with the aspirations of the Kamba Community and offers high-quality radio programming to significant audience.

THE COMPANY’S CORE VALUES

Excellence – We seek excellence in all our endeavours’, and we are committed to continuous improvement.

Intellectual Freedom – We believe in ethical and scholarly questioning in an environment that respects the rights of all, to freely pursue knowledge.

Integrity – We are committed to the principles of truth and honesty, and we will be equitable, ethical, and professional.

Service – We believe that serving others is a noble and worthy endeavour.

Diversity – We respect others and value diversity of opinion, freedom of expression, and other ethnic and cultural backgrounds.

Stewardship of Resources – We are dedicated to the efficient and effective use of resources. We accept the responsibility of the public’s trust and are accountable for our actions.